A Comprehensive Guide to Local SEO in 2022

But if you’re located in a large metropolitan area, you may have a hefty amount of competition, particularly in crowded industries. All things being equal, moving up a single position in Google search results increases relative CTR by 30.8% . The results listed in the top three Google search results account for more than 75% of all clicks .
Local SEO ensures that you show up in the right place, in front of the right people, at the right time. Search Engine Optimization is the process of increasing a website’s ranking in search engine results. These are the essentials on how to take your local SEO efforts to the next level.
The more prominent your business is online, the better it is for local SEO. All of these factors can help you rank higher in organic search results. Local SEO, or local search-engine optimization, helps local shoppers find your retail store in search engine results. You may think you only need to worry about SEO for your online store, but local SEO for retail is just as important in helping to attract local customers to your physical location. To optimize your listing, you’ll need to build citations across various online directories. You should also use your social media accounts to create citations.
If you want to ensure the success of your local strategy, you have to keep these non-Google spaces in mind as well. Adding an SEO company to your marketing team will not only boost your local SEO but also increase your organic search engine rankings for your site and over your competitors. According to a study done by Forbes, 95% of smartphone users have used their device to perform mobile searches for local businesses. Look at other local businesses in your sector and see what is working for them. You’ll also want to have completed demographic research on the area to best serve the customers’ needs.
With updated Marketing Automation , you can make modifications to your local SEO strategy and grab the top positions on the results. Is a local rank monitoring tool specializing in monitoring your ranking position on the search engine results. You can use this tool for discovering the position of your competitor on Google 3-pack. Having this knowledge will help you make adjustments to your local SEO strategy.
Sherry explains the difference between local SEO and general SEO and teaches you the local SEO strategies that have the most impact on local search results. She teaches you about how to target keywords and how to leverage Google My Business for higher search rankings. Sherry shows you how you can get and manage reviews for higher rankings, create a website that’s friendly to searches as well as users, and build greater trust for your website and brand.
Most have member directories that include your business information and a backlink to your website. Local search can help weed out searchers who aren’t likely to contact your business. This isn’t because search engines are making a concerted effort to shield businesses from customers, but because they want to provide relevant local results based on proximity and intent. So someone who’s 50 miles away probably won’t see your HVAC company pop up in search, but one who’s just five miles away would.
As one central place to scale marketing, SOCi is the only platform built for both enterprise and local teams. Generally, the websites we work with don’t need a major overhaul to optimize them for SEO — just some work on the code or content of individual pages. Most of our clients choose to have HigherVisibility staff make these changes. However, if you’d like to implement the necessary changes in-house, we can offer clear directives for doing so. You should know where you stand when it comes to local search.
The only way they can get new customers through the door is by promoting their businesses within the immediate area. Regular SEO lets you rank higher for keywords that do not indicate local intent. You get access to a broader audience, but there’s more competition. Talk to other people in your industry, and lift up other small businesses in your industry as well. By making your site mobile-friendly, you are not only increasing your local SEO score, but you’re making it a much more friendly environment for your potential and existing customers.
Learn about your digital marketing options for local businesses. This tool ranks your options from least to most expensive, quick to most time-consuming to implement, and most hands-off to hands-on to get up and running. Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.